How to Optimize Google Ads for Hotels and Vacation Rentals
Creating a Google Business Profile for your hotel is an effective way to get your hotel’s name out in online travel. You can then optimize it for your target audience and push the limits of your pay-per-click campaigns. Once you have an optimize Google Business Profile, it’s time to focus on local SEO for your hotel.
Price Insights for Hotels
Google has tested a new hotel search feature called “Price Insights.” Price Insights will display a hotel’s prices and compare them to those of similar hotels in the area. In addition, users can view price comparisons of several hotels before making their booking. These price comparisons will help hotels increase their visibility in the SERPs.
Price Insights for Hotels on Google will display prices and deals from the last 30 days. This feature is available only on mobile devices. You can also see an interactive graph with price comparisons.
Vacation rentals
Google Vacation Rentals is a service that allows property owners to advertise their vacation rentals. The service is available to both consumers and businesses. Interested property owners can apply by filling out an interest form. Once approved, a technical account manager will contact them to discuss the requirements and timeline for onboarding. Once a property owner has completed the form, they can begin working with Google Vacation Rentals.
Listing on Google Vacation Rentals provides several benefits. First, it’s an excellent way to promote an independent vacation rental brand. Second, Google’s search functionality is highly credible, increasing your credibility with your target audience. The third benefit is that you won’t be charged for sending travellers to your website. Secondly, by listing on Google Vacation Rentals, you can handle bookings directly, which helps you with the guest relationship. Finally, it also streamlines the customer journey.
Flats
There are several ways to optimize your Google ad campaigns for hotel flats and vacation rentals. The first is to ensure that your listing is free from errors. You should include at least one photo per listing, preferably several. This will allow Google to target visitors better with relevant ads.
Guest houses
Unlike traditional hotels, guest houses are run by locals and are typically a more affordable alternative to hotel stays. They are a great way to experience the local culture and meet the locals. Many guest houses also include communal rooms where you can socialize with other guests. They can also save you money and allow you to enjoy a little peace.
Google offers many valuable services for hotel and guest house owners. One is Google Travel Insights, which provides travel industry and critical performance data. You can use this to improve your business and attract more direct bookings.
Vacation rentals are included in Google’s search results
You can now look for vacation rentals on Google and have them included right in the search results. Google has included these listings as part of its Trip Planner, which aims to improve the user experience when booking trips. However, you still need to ensure that your listing meets Google’s requirements.
You can do this by ensuring that your listings are optimized for Google. You can use tools like SEMrush and WordStream to help you with your keyword research. Once you’ve chosen a few keywords that match your vacation rental property, you can move on to the optimization phase, where you can follow SEO best practices. These best practices, also called webmaster guidelines, are guidelines from search engines such as Google.